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Lettermarks are also text-only but they are shorter. Whereas, lettermark logos are made up of initials of the brand name or business. Wordmark logos are unique text-only typographic treatment of the brand's name where the name becomes the instant identification of the brand. Wordmark logos are often confused with lettermark logos. the Coca-Cola logo) as opposed to the brandmark used by, for example, Apple. It has the benefit of containing the brand name of the company (i.e. The wordmark is one of several different types of logos, and is among the most common.
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In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality.
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In the United States, the term "word mark" refers not to the graphical representation but to only the text. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.Eine grafisch gestaltete Wortmarke nennt man Wort-Bild-Marke. Diese Unterscheidungskraft fehlt etwa bei rein beschreibenden Worten oder nach den Grundsätzen über die. Eine Wortmarke muss für die von der Marke erfassten Waren oder Dienstleistungen eines Unternehmens eine konkrete Eignung gegenüber denen anderer Unternehmen besitzen, um als Unterscheidungsmittel zu gelten. Die Wortmarke ist eine Form der Marke, die aus Buchstaben oder Ziffern besteht.